What Went Wrong?: How to diagnose and recover from a failed marketing campaign

Did you swing for the fences and miss? Marketing campaigns are not easy to implement and when one doesn’t turn the results we expect the best action is to find out why. After all, you don’t want to make the same mistakes next time! The specific nuances of each campaign are entirely unique; making it
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My Massive Tool List: The Apps that Keeps My Business and My Life Running Smoothly

Lately, many of my friends and colleagues have asked about the tools I use to keep my work, health and life running smoothly. The truth is that I use a ton of apps and without them, I would not be nearly as efficient.   My iPhone, iPad, and laptop are filled with applications that do
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Tame the Evernote Beast – Step Away from the New Notebook Button

How to Make Evernote everything you ever wanted it to be…ever   We all dream of an uncluttered life: no overdue bills, no scrappy pieces of paper lying around our desks, no hours lost searching for the million-dollar idea scribbled down on a restaurant napkin. Unfortunately life gets in the way; a client calls, the
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