The Definitive, No-BS Guide to Increasing Conversions (PHASE ll)

PHASE II: SETTING UP TOOLS AND GATHERING DATA With the baseline established, you can have confidence in the data and the tracking methods. This means you are ready to begin activating tools to gather the information needed to develop personas/avatars and identify possible conversion-stopping factors.   Step 4: Tool Setup Tool Setup Checklist The tool
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The Definitive, No-BS Guide to Increasing Conversions (Phase I)

How to Kill It in the Conversion Game…Again and Again.   Conversion rate optimization (CRO) is just as easy to get wrong as it is to get right. There are many factors that go into developing a successful process and each is dependent on your business and your audience.     A robust, comprehensive process,
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What Went Wrong?: How to diagnose and recover from a failed marketing campaign

Did you swing for the fences and miss? Marketing campaigns are not easy to implement and when one doesn’t turn the results we expect the best action is to find out why. After all, you don’t want to make the same mistakes next time! The specific nuances of each campaign are entirely unique; making it
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My Massive Tool List: The Apps that Keeps My Business and My Life Running Smoothly

Lately, many of my friends and colleagues have asked about the tools I use to keep my work, health and life running smoothly. The truth is that I use a ton of apps and without them, I would not be nearly as efficient.   My iPhone, iPad, and laptop are filled with applications that do
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Tame the Evernote Beast – Step Away from the New Notebook Button

How to Make Evernote everything you ever wanted it to be…ever   We all dream of an uncluttered life: no overdue bills, no scrappy pieces of paper lying around our desks, no hours lost searching for the million-dollar idea scribbled down on a restaurant napkin. Unfortunately life gets in the way; a client calls, the
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