The Definitive, No-BS Guide to Increasing Conversions (PHASE V)

PHASE V: CONTENT AND TESTING Step 9: Copywriting Review To conduct a copywriting review, gather all of the pages identified as having potential issues in the Google Analytics Content reports. These are the pages with high bounce rates and/or low conversion rates.   Pay particular attention to the value proposition and the traffic that is
Continue reading...

The Definitive, No-BS Guide to Increasing Conversions (PHASE IV)

PHASE IV: MORE ANALYSIS Step 8: Quantitative Analysis Google Analytics Health Check The main things to look for during a GA Health Check are: Does it collect the data I need? Can I trust the data? Are there holes in the data or inaccuracies? Is there anything that can be fixed? Is anything in GA
Continue reading...

The Definitive, No-BS Guide to Increasing Conversions (PHASE lll)

PHASE III: CLEAN DATA ANALYSIS   Step 7: Heuristic Analysis Up until this point, we have been working without a clean set of data. However, while we were working through the previous steps, a beautiful, clean set of data was building and is now ready for exploration! Online Customer Surveys Before changing any code, read
Continue reading...

The Definitive, No-BS Guide to Increasing Conversions (PHASE ll)

PHASE II: SETTING UP TOOLS AND GATHERING DATA With the baseline established, you can have confidence in the data and the tracking methods. This means you are ready to begin activating tools to gather the information needed to develop personas/avatars and identify possible conversion-stopping factors.   Step 4: Tool Setup Tool Setup Checklist The tool
Continue reading...

The Definitive, No-BS Guide to Increasing Conversions (Phase I)

How to Kill It in the Conversion Game…Again and Again. Conversion rate optimization (CRO) is just as easy to get wrong as it is to get right. There are many factors that go into developing a successful process and each is dependent on your business and your audience.     A robust, comprehensive process, based
Continue reading...

What Went Wrong?: How to diagnose and recover from a failed marketing campaign

Did you swing for the fences and miss? Marketing campaigns are not easy to implement and when one doesn’t turn the results we expect the best action is to find out why. After all, you don’t want to make the same mistakes next time! The specific nuances of each campaign are entirely unique; making it
Continue reading...